Head of the company, Tor Arne Pedersen, says he believes the power line could faciltate the production of alternative energy in the Kola Peninsula and decrease dependence of nuclear energy. Varanger Kraft is based in the Norwegian border town of Kirkenes.

According to the newspaper Sør-Varanger Avis, Norwegian regional authorities believe the closeness to the energy-rich Russia should result in the construction of a power line also between northern and southern Norway.